The Hootsuite Alternative — Built Into Your Odoo
Hootsuite charges $149/mo for 10 accounts. Buffer charges per channel. Both take a cut for being the middleman between you and platforms you already have accounts on.
BBN Social connects directly to LinkedIn, X (Twitter), Facebook, and Instagram using your own API credentials. One composer, one schedule, four platforms — $99 AUD/mo flat.
Bring your own keys — it's actually simpler
You already have the accounts
Your LinkedIn Page, Facebook Business account, X account, and Instagram Business profile already exist. Each platform provides free API access via their developer console. You create an "app" (takes 10 minutes), copy two credentials into BBN Social, and you're connected.
No monthly fee going to a middleman for credentials you own outright.
One composer, four platforms
Write your post once. Select platforms (LinkedIn, X, Facebook, Instagram). BBN Social adapts the content to each platform's constraints — X character limit, Instagram media requirements, LinkedIn hashtag placement. Preview each platform's rendered output before publishing.
Schedule, queue, and track
Publish immediately or schedule for a specific time and timezone. Bulk upload from CSV for content calendars. Queued posts visible in a calendar view. Published posts track engagement metrics (impressions, clicks, likes, comments) pulled from each platform's analytics API.
Your content, your data
Hootsuite stores your content and engagement data on their servers. BBN Social stores it in your Odoo database. Export anytime, back up with your normal process, host on-premise if you need to.
Comparison
| Feature | Hootsuite Pro | Buffer Essentials | BBN Social |
|---|---|---|---|
| Monthly price | $149 USD | $18/channel USD | $99 AUD flat |
| LinkedIn / X / Facebook / Instagram | Yes | Yes | Yes |
| Bring your own API keys | No | No | Yes |
| Scheduled posts | Unlimited | Limited on lower tier | Unlimited |
| Bulk upload from CSV | Higher tier only | No | Yes |
| Multi-account | 10 | Per channel fee | Unlimited |
| On-premise hosting | No | No | Yes |
| Owns your engagement data | They do | They do | You do |
Who it's for
- MSPs marketing their own services — schedule thought-leadership posts about the ISO audit you just passed without paying $1,800/yr to another SaaS
- MSPs managing client social — one BBN Social instance handles all your clients with your own credentials, bill the client for your time
- SMBs with a marketing team — content calendar in Odoo next to your CRM and accounting — no separate login, no separate billing
- Agencies doing content at scale — bulk upload from CSV, handle dozens of accounts without per-seat fees
Stop paying middleman fees
You already own the LinkedIn accounts. BBN Social just uses them. See the 20-minute demo.
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